Superdrug is proud to carry the cruelty-free Leaping Bunny logo on all of its own-brand products and several of its stocked brands. But have you ever wondered what it stands for? Look at Me finds out …
Ever wondered what a picture of a bunny is doing on your lipstick? You’ve probably guessed that it’s something to do with animal testing. But what the Leaping Bunny logo actually means is that the brand doesn’t test on animals either in the UK or anywhere else in the world.
Often many brands claim their products aren’t animal-tested, but this doesn’t mean that they don’t use animals to test products they sell in other countries, like in China where all cosmetics have to be tested on animals by law.
Although animal testing for cosmetics is now illegal in Europe, a staggering 80% of the rest of the world still has no restrictions on it – including Asia and the USA. So countless painful experiments are carried out on animals dogs, cats, rabbits, guinea-pigs, mice and birds across the globe – something that the Leaping Bunny and companies like Superdrug are helping to change.
If your product has the Leaping Bunny logo (as do all of Superdrug’s own-brand products) it has been certified ‘cruelty free’ under the internationally recognised Humane Cosmetics or Humane Household Products Standards.
This means that the products have and will never be tested on animals – regardless of where they are sold.
But don’t we need animal testing for our own safety?
Just because a product hasn’t been tested on animals doesn’t make it less safe for your skin. For example, the fantastic B. Skincare and Make-up ranges sold in Superdrug have been dermatologically approved, as well as carrying the Leaping Bunny logo.
Instead of testing on animals, companies can use approved non-animal tests to check their products, such as using reconstituted human skin donated from cosmetic surgery. There are also 20,000 cosmetic ingredients that have already been proved safe for humans to use – so there is just no need for companies to put helpless animals through torture.
Our Favourite Cruelty-Free Superdrug Beauty Buys
Pamper and beautify yourself with these top buys, safe in the knowledge that no critters were harmed in the process!
Great for getting skin happy when you’re suffering from a hangover, the dead sea minerals in this mask remove impurities while the cucumber refreshes and cools.
The creamy texture of these shadows makes them easy to blend and radiant to look at! This pretty metallic pink shade is perfect for summer.
Hair dye is one of the products most commonly tested on animals so you can rest assured that if you tint your locks with Superdrug’s range, it’s completely cruelty free. We love the Natural Rich Darkest Brown shade for striking brunette locks.
A good under-eye concealer can add a whole night’s sleep to your face – particularly useful when you’ve been burning the candle at both ends! This concealer from B. actually hydrates the eye area, as well as brightening and covering dark circles.
If you have fine or thinning hair, this can add a bit of much-needed oomph. It includes wheat amino acids.
Animal Testing – A Brief History
1898 One of the earliest animal campaigners was founded by suffragette Frances Power Cobbe who set up the BUAV organisation (British Union for the Abolition of Vivisection), which is the organisation behind the Leaping Bunny logo. You might see “BUAV Approved” alongside the logo on any of your certified cruelty-free beauty products.
1980 A staggering 31,304 animal tests were being carried out in the UK.
1990 The BUAV founds the ECEAE (The European Coalition to End Animal Experiments) to end animal testing on cosmetics in the EU.
1991 An estimated 32,700 animal tests are being carried out in Europe. A major rally takes place in Brussels organised by BUAV and ECEAE.
1993 An EU ban on animal testing in cosmetics is almost pushed through, but is overturned.
1997 40,000 tests on animals for cosmetics take place throughout Europe.
1998 The UK finally bans cosmetic animal testing.
2004 The EU bans animal testing on “finished cosmetic products”, which means the ingredients can still be tested on animals even if the finished products aren’t.
2009 The EU finally bans animal tested ingredients in cosmetics – although three animal tests for imported cosmetics are still allowed.
2012 BUAV founds Cruelty-Free International to ban animal testing on cosmetics anywhere in the world. 500 companies (including Superdrug) become Leaping Bunny certified.
And on 11th March 2013 …
The EU finally bans animal testing from taking place anywhere in the world for cosmetics and toiletries sold in the European Union (yay!)
Click here for more information.